Costa Blanca
Spain's "White Coast" — 244km of sun-bleached beaches from Benidorm to Calpe
Deals from £490ppBest Deal of Costa Blanca
Overview
Things To Do
Deals
Travel Guide
The Costa Blanca is a 244km Mediterranean coastline running along Spain's eastern Valencian Community, in the province of Alicante, between Dénia in the north and Pilar de la Horadada in the south. The region is named for its pale, sun-bleached beaches and limestone cliffs, with Alicante Airport (ALC) at its centre — the third-busiest airport in Spain and the densest UK-flight gateway after Málaga and Palma. The Costa Blanca splits into two distinct halves: the Costa Blanca North (Dénia, Jávea, Calpe, Altea), with rocky coves, the Peñón de Ifach monolith and the upmarket Marina Alta region; and the Costa Blanca South (Benidorm, Villajoyosa, Alicante, Torrevieja), the densest UK package-holiday strip in mainland Spain. UK travellers come for direct flights from over 20 airports, the cheapest mainland-Spain hotel inventory, year-round 18°C winter sun and one of Europe's most reliable pricing structures across all-inclusive, family and long-stay holidays.
✨ Why Visit Costa Blanca
- The densest UK package-holiday market in mainland Spain — Benidorm alone holds 200+ hotels and apartments, with year-round flights from 20+ UK airports into Alicante.
- A 244km coastline with two distinct halves — the rocky-cove north (Calpe, Jávea, Altea) and the long-sand south (Benidorm, Torrevieja, Santa Pola).
- The Peñón de Ifach monolith — the 332m limestone rock rising from Calpe's bay is the headline natural landmark of the Spanish east coast.
- A genuinely year-round climate — Alicante averages 18°C in January and 32°C in August, with 320 sunny days a year — Europe's most reliable winter sun on the Spanish mainland.
- The cheapest hotel inventory on the Spanish mainland — packages from £199pp shoulder season are routinely available, comfortably below the Costa del Sol.
- Direct UK flights into Alicante (ALC) from 20+ airports — easyJet, Jet2, TUI, Ryanair and British Airways year-round, 2hr 30min from London Gatwick.
🌴 What Makes Costa Blanca Special
Unlike the Costa del Sol to the south-west, where Marbella's price point pulls the whole coast upmarket, the Costa Blanca remains firmly mid-market — Benidorm built modern Spain's package-holiday template in the 1960s, and the resort still delivers some of Europe's cheapest beach holidays at €3 pints, €25 dinners and packages from £199pp shoulder season. Unlike the Balearic Islands, the Costa Blanca has direct year-round UK flights and a 25-minute average airport transfer, with no ferry leg required. And unlike the Greek islands or the Croatian Adriatic, the coast splits genuinely cleanly into two distinct holiday products — the rocky-cove polished north (Jávea, Altea, Moraira) for couples and walkers, and the long-sand mass-market south (Benidorm, Torrevieja, Santa Pola) for families and value-seekers. The combination of cheapest-on-mainland pricing, year-round flights, two distinct halves and 320 sunny days a year makes the Costa Blanca Spain's most reliable mainland holiday region.
📍 Key Areas to Explore
- Benidorm — The Costa Blanca's largest resort and Europe's tallest-skyline beach town, with two Blue Flag beaches (Levante and Poniente), a dense British package-holiday infrastructure and the Old Town tapas quarter.
- Alicante — The provincial capital, with the 9th-century Castillo de Santa Bárbara, the Explanada de España palm-lined promenade and the Mercado Central food hall.
- Calpe — A small resort dominated by the 332m Peñón de Ifach Natural Park, with two sandy beaches (Arenal-Bol and La Fossa) and a working fishing port.
- Jávea (Xàbia) — A polished couples' resort split across three zones — the Old Town, the Port and the Arenal beach quarter — at the foot of the Montgó Natural Park.
- Altea — The "white village of the Costa Blanca", with a whitewashed historic Old Town, a blue-domed church and a long pebble beach.
- Dénia — The northernmost Costa Blanca town, with a 12th-century castle, ferry connections to Ibiza and Mallorca, and the Montgó mountain (753m).
- Moraira — A small upmarket resort between Calpe and Jávea, with no high-rise development and a quieter family-resort feel.
- Villajoyosa — A working fishing port with brightly painted seafront houses and the Valor Chocolate factory.
- Torrevieja — A family-aimed southern resort with a 4km Blue Flag beach and the Las Salinas pink lagoons.
- Guadalest (inland) — The hilltop Moorish castle village in the Sierra de Aitana, 25km inland.
A 244km coastline that pairs the cheapest UK package holidays in mainland Spain with the dramatic Peñón de Ifach monolith, hilltop castle villages and Europe's best UK-flight access — broken down by category below.
🏞️ Nature & Outdoor Activities
- Hike the 332m Peñón de Ifach in Calpe (Natural Park since 1987)
- Walk the Montgó Natural Park (753m) above Jávea and Dénia
- Catamaran day trip from Benidorm to the protected Isla de Benidorm
- Cycle the Vía Verde de Alcoy greenway through Alicante's mountains
- Scuba dive at the Tabarca Marine Reserve (Spain's first protected marine reserve)
🏖️ Beaches
- Playa de Levante (Benidorm) — 2km Blue Flag central beach with high-rise backdrop
- Playa de la Fossa (Calpe) — 1km sandy crescent at the foot of the Peñón de Ifach
- Playa del Arenal (Jávea) — pine-fringed golden-sand beach with promenade
- Playa del Cura (Torrevieja) — 700m Blue Flag southern beach, family-aimed
🍽️ Food & Drink
- Order paella valenciana (the original chicken-and-rabbit version) at Restaurante La Pepica (Valencia, 90 minutes north)
- Try arroz a banda (fish-stock rice) at Casa Elías in Xixona, the Old Town's signature dish
- Sample Valor chocolate at the Valor Chocolate Museum in Villajoyosa
- Wine flight at Bodegas Enrique Mendoza (Marina Alta) with DOP Alicante reds
- Sip mistela (sweet fortified wine) at Bodega Vinícola del Marquesado in Jávea
🎉 Nightlife & Entertainment
- The Calle Gerona strip in Benidorm — UK-aimed bars and pubs
- Live tribute acts at Benidorm Palace cabaret theatre (since 1977)
- Live jazz at L'Aljub Centro de Espectáculos (Alicante)
- Late nights at Penelope and KU Disco (Benidorm)
- Casino Mediterráneo in Alicante's marina
📸 Instagram-Worthy Spots
- The 332m Peñón de Ifach rising from Calpe's bay
- Whitewashed Altea Old Town with the blue-domed church at golden hour
- The hilltop village of Guadalest from the Mirador del Castillo
- The pine-and-cliff coves of Cala Granadella (south of Jávea)
- The Castillo de Santa Bárbara above Alicante's harbour at dusk
Best Value Deals
🏨 All-Inclusive Holidays
The Costa Blanca runs Europe's deepest UK family AI market alongside the Costa del Sol and Mallorca. Hotel Magic Aqua Rock Gardens, Marconfort Benidorm Suites, Hotel Servigroup Diplomatic and Sol Pelícanos Ocas in Benidorm lead the family AI rankings, with Magic Robin Hood (a themed family resort) running the strongest themed family AI on the coast. Hotel Levante Club & Spa (adults-only) and Med Playa Hotel Riudor add the upper-tier options. Shoulder-season weeks with UK flights typically open from £249pp in May or October, climbing to £849pp at August half-term.
👨👩👧👦 Family Holidays
This is one of Europe's strongest family-holiday regions. Benidorm alone holds 30+ family-aimed AI hotels, the 244km coastline gives families an unusual amount of beach choice, and Aqualandia waterpark, Terra Mítica theme park and Mundomar sea-life park sit within a 20-minute drive of any Benidorm hotel. Magic Robin Hood (themed family resort), Hotel Magic Aqua Rock Gardens and Hotel Servigroup Diplomatic lead the family hotel inventory. Pair with day trips to Guadalest, Calpe and the Tabarca marine reserve.
💎 Luxury Holidays
Genuine five-star inventory clusters in the Costa Blanca North rather than around Benidorm. SHA Wellness Clinic in Altea is one of Europe's leading medical-wellness retreats, with a Forbes 5-Star rating; Asia Gardens Hotel & Thai Spa in Finestrat (a Royal Hideaway five-star with Thai-inspired gardens) is the regional family-luxury flagship. Within Benidorm itself, Villa del Mar Hotel and Levante Club & Spa run the polished adults-only options. For broader luxury, Marbella is 6 hours west by road or 1hr 15min by Iberia connection through Madrid.
⏰ Last-Minute Deals
The Costa Blanca carries the strongest UK late-availability stock in mainland Spain alongside the Costa del Sol. The strongest discounts surface in mid-May to early June and from late September into late October — discounts of 25–30% inside three weeks of departure are realistic on Magic Aqua, Servigroup, Sol Hotels and Med Playa properties. Unlike most Spanish coastal regions, year-round resorts in Benidorm and Alicante stay open through winter — November to February UK winter-sun deals are achievable, with low-cost flight inventory holding up well.
Why book with us:
💷 Low deposits from £49pp
🔄 Flexible payment plans with balance due 6 weeks before travel
🛡️ ATOL Protected — your money and flights are safeguarded
✅ Free amendment window on selected packages
📞 UK-based customer support, 8am–11pm every day
📅 Best Time to Visit Costa Blanca
The Costa Blanca runs as a year-round destination with three distinct seasons. Peak season is late June to early September, with daytime highs of 28–32°C, sea temperatures of 22–25°C, and the beach, waterparks and Benidorm nightlife at full capacity. May, June and September are the value-strong shoulder months at 23–28°C, with cheaper hotel rates and the Peñón de Ifach hike at its best playing condition. April and October still deliver 19–24°C, with the sea at 17–19°C — pleasant for walking but cool for swimming. Winter (November to March) holds at 17–20°C with 5+ hours of daily sunshine — Benidorm and Alicante stay open year-round and run as Europe's most reliable mainland-Spain winter-sun destinations.
🏨 Where to Stay
- Families: Magic Robin Hood (themed family resort), Hotel Magic Aqua Rock Gardens (Benidorm), Hotel Servigroup Diplomatic (Benidorm)
- Couples: Asia Gardens Hotel & Thai Spa (Finestrat), Hotel Levante Club & Spa (Benidorm, adults-only)
- Luxury travellers: SHA Wellness Clinic (Altea), Asia Gardens Hotel & Thai Spa (Finestrat), Villa del Mar Hotel (Benidorm)
- First-timers & nightlife: Sol Pelícanos Ocas (Benidorm), Marconfort Benidorm Suites, Hotel Bali (Europe's tallest hotel at 186m)
- Walkers, cyclists & culture lovers: Parador de Jávea, Hotel Boutique Calatrava (Alicante), El Rodat Hotel & Spa (Jávea)
🚗 Getting Around
The 50km transfer from Alicante Airport (ALC) to Benidorm takes 45 minutes by taxi (around €60). The TRAM Metropolitano de Alicante L1 line connects Alicante to Benidorm and Calpe in 60–90 minutes, with stops every few kilometres along the coast — €5–7 single, the most useful public-transport option on the Costa Blanca. Bus C-6 connects ALC directly to Benidorm in 60 minutes for €13.50. Within resorts, seafront promenades are fully walkable. Cicar, OK Mobility and Record Go rent cars from around €25 a day at ALC. Baleària runs ferries from Dénia to Ibiza (2 hours) and Mallorca (8 hours) for inter-island connections. Inland day trips to Guadalest and the Sierra de Aitana need a hire car — public transport doesn't reach the smaller villages.
💡 Travel Tips
- Mainland Spain runs Central European Time — one hour ahead of the UK year-round.
- Spanish IVA at 21% applies — alcohol and electronics aren't notably cheaper than the UK.
- The Valencian Community does not currently charge a tourist tax — unlike the Balearics or Catalonia.
- Plug type is European C/F at 230V — bring a UK adapter.
- Tap water is technically safe but heavily mineralised; locals drink bottled almost exclusively.
- The TRAM Metropolitano L1 line is the cheapest way to coast-hop — useful for day trips between Alicante, Villajoyosa, Benidorm, Altea and Calpe.
- Peñón de Ifach hike permits limit 300 hikers a day in summer — book online at the Generalitat Valenciana website 1–2 weeks ahead.
- Restaurants in Spain typically don't fill until 9pm — Benidorm's British-aimed strip runs UK hours of 6–9pm.
- The Tabarca marine reserve boat ferry from Santa Pola or Alicante runs daily in summer for €15 — the only way to reach Spain's only inhabited island in the Mediterranean.
- The Las Fallas festival in Valencia (March) and the Hogueras de San Juan in Alicante (June) are the region's headline annual events — book hotels months ahead if travelling on those dates.
- The Valor Chocolate Museum in Villajoyosa runs free guided tours twice daily — ideal as a rainy-day fixture.
Map Of Costa Blanca
Top Experiences
Climb Peñón de Ifach
Iconic limestone rock hike with tunnels, summit views, and limited permits; one of Costa Blanca’s top natural landmarks.
Walk Levante Beach promenade
Lively 2km seafront with bars, skyline views, sunbeds, and watersports; heart of Benidorm’s vibrant atmosphere.
Visit Castell de Guadalest
Hilltop castle reached through rock tunnel, offering panoramic views over mountains and turquoise reservoir.
Day at Aqualandia
Large waterpark with thrilling slides, wave pools, and family areas; one of Costa Blanca’s top summer attractions.
Sunset at Castillo de Santa Bárbara
Historic hilltop castle with panoramic coastal views; accessible by elevator or scenic walk.
Explore Villajoyosa
Colourful seaside town with painted houses, historic streets, and famous chocolate museum experience.
Top Hotels In Costa Blanca
Travel Information
Everything You Need To Know Before You Jet Off To Costa Blanca.
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